🚶
Walks in
The Showroom Floor
Greet to taillight — the ten steps of a showroom guest, what gets written down at each, and what happens after the 62% who don't buy today drive away.
Open the Showroom Floor →The operating map · Working draft
How a Deal Moves
Two doors in. One process. Every step lands somewhere the system can already see.
A customer reaches the store one of two ways — they walk in, or they reach out. From there it is the same process: what happens on the floor and in the follow-up is written down at each step, and what gets written down is exactly what the 8:00 review inspects the next morning. This is the whole path on one screen, and every station opens the step behind it.
🚶Walks inThe showroom floor — greet to taillight.
💬Reaches outThe internet lead — the silent-lead follow-up.
Walks in · The Showroom Floor
Todd's sequence — a manager at the door, the drive rated by a manager, four questions before the desk. Tap any step for what gets captured there.
1The greet
A manager met them; who owns the guest.
2The intel
Why shopping · what they want · vehicle · decision-makers.
3The trade
Vehicle, km, condition, appraisal — or an explicit "no trade."
4The selection
The unit, and the non-negotiables it satisfies.
5The drive
The drive happened; the rating is set up before they pull out.
6The rating
ITDR 1–10, asked by the manager, at the moment.
7The gate
The manager's four questions — the info goes in the CRM now.
8The present
Numbers presented — ZMOT. The strongest position of the day.
9The turnover new
Manager engages in person; TO logged and the real objection named.
10The taillight new
Case entered same day, a next move with an owner and a time, a promise with a clock.
Reaches out · The Silent-Lead Follow-Up
Todd's structure, tuned by 7,744 of our own messages. The moment they reply, the cadence ends and you are in a live conversation.
1Day 1
IQR + a face video behind a short welcome text; the 9–11 call.
2Day 2
Walk-around video behind a one-question text; the call.
3Day 3
The money text — a real number in writing. No video today.
4Day 4
Availability + the tailoring line, word for word.
5Day 5
The plain one-line question — five seconds to answer.
6Days 6–7
Deliberate quiet on text; one call in the window.
7Days 8–10 change the play
A different vehicle, a manager offer, or go to the break-up.
8Days 10–14
The break-up — "where do we go from here?"
9Long-cycle
≤1 touch a month, and only with real news.
Both doors land in the same system
Captured in the CRM → the 8:00 review works it → a commitment, owned → measured → coached
Teach · Do · Measure · Coach — our own playbook first.
💬
Reaches out
The Silent-Lead Follow-Up
The day-by-day play for an internet lead who has gone quiet — every day a move, nobody improvises silence, tuned by our own 7,744 messages.
Open the Silent-Lead Follow-Up →